| Abstrakt: |
An essential element of everyday is the digital presence of consumers in the Internet marketplaces. Moreover, social media platforms are becoming an important part of 21st century commerce and mark a modern way of doing business. Thus, being in a world that is evolving in terms of social media and digital marketing, this article delves into the significant impact of Bookstagram influencers on the visibility and popularity of books. In other words, this article aims to take a close look at the "Bookstagram Tour" phenomenon in Romania, analyzing how bookstagrammers can increase the recognition of a book through their platforms. Starting from an exploratory-descriptive research, we highlight the examination of interactions, post likes and engagement metrics of posts related to a specific online book tour. The study aims to quantify the influence of bookstagrammers in promoting literary content, marking that such a promotion technique succeeds, both in the short and long term, in strengthening the relationship between influencer and consumer and increasing the number of digital interactions. This exploration is key to understanding the changing dynamics of book marketing and readership in the social media age, where influencers hold substantial power in shaping public opinion and determining trends in the literary world. [ABSTRACT FROM AUTHOR] |
