| Autor: |
PIRMORADIAN, Sajad, CHALAK, Azizeh, HEIDARI TABRIZI, Hossein |
| Předmět: |
|
| Zdroj: |
International Journal of Language Studies; Jul2024, Vol. 18 Issue 3, p131-154, 24p |
| Abstrakt: |
International banking and its associated enterprises have experienced significant growth in recent times. As a result of this expansion, bank personnel must possess the ability to communicate appropriately, and effective English for Specific Purposes (ESP) programs need to be implemented accordingly. The present study investigated the language needs of bank employees in the International Banking Division (IBD) of Bank Melli Iran (BMI) using Dudley-Evans and St. John's (1998) needs analysis model. The research adopted a quantitative and descriptive methodology (1) to adequately describe the intended population's situation and (2) to design an ESP course for them. Of 130 bankers (N=130), finance professionals, and bank managers as the whole population, 90 participants accepted to take the proficiency test, and 88 participants returned the questionnaire. Interviews were conducted with 18 selected interviewees to collect in-depth data and triangulate the questionnaire and English proficiency test results. The results indicated that, although the participants' needs in English language skills did not differ significantly, it is imperative to prioritize them in ESP courses to meet bankers' language needs in the bank's international departments. It is also recommended that ESP teachers employ a range of pedagogical and teaching strategies to assist learners in overcoming their barriers to communication. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
|
