| Autor: |
Opat, Kelsi, Irlbeck, Erica, Cummins, R. Glenn, Li, Nan, Boren-Alpizar, Amy E |
| Předmět: |
|
| Zdroj: |
Journal of Radio & Audio Media; May2024, Vol. 31 Issue 1, p188-206, 19p |
| Abstrakt: |
Generation Z looks to novel media, including podcasts, to learn of the latest scientific innovations. This study compared the use of logical-scientific (LSC) to narrative (NC) communication in science-based podcasts. Participants listened to a podcast featuring LSC and NC while continuously rating their interest in the podcast. The NC section of the podcast received a higher average interest rating than the logical-scientific section. The LSC section received different levels of interest by science attitude level. Science podcasts should determine whether to focus on NC or LSC based on their target audiences. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
|
