| Autor: |
Tran Minh Tung, Duong Hoai Lan, Tran Thi Kim Cuc, Vo Thi Kim Oanh |
| Zdroj: |
Educational Administration: Theory & Practice; 2024, Vol. 30 Issue 3, p467-479, 13p |
| Abstrakt: |
Objective: This study looks at how market research and business intelligence (BI) affect the expansion of e-commerce companies. Method: A mixed-method approach is used in the research, incorporating case studies and data analysis from real-world situations. Case studies will be used to gather primary data, and pertinent literature will be the source of secondary data. Results: The goal of the study is to demonstrate how market research and business intelligence techniques support competitiveness, profitability, and overall growth in e-commerce enterprises. Implications: The results provide insightful information for multiple stakeholders: • E-commerce companies: Learn how to use market research and BI to achieve strategic expansion. • Management staff: Recognize the true significance of market research and business intelligence in making decisions. • BI teams: Determine ways to maximize return on investment (ROI) and optimize performance. Conclusion: It is anticipated that this study will show that thorough market research and a clearly defined business intelligence plan are essential to starting and running a profitable online business (Hypothesis: H1). [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
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