| Abstrakt: |
The purpose of this study was to investigate the factors that consumers consider in buying microflorisculutre souvenirs. The respondents were 135 consumers who had purchased microflorisculutre souvenirs, the majority of whom were aged 17-20 years and lived in Banyumas, Central Java, Indonesia. Data was obtained using an online questionnaire. The analytical tools used are the Binomial Test and Cochran's Q. Test. Based on the test results, it can be concluded that the attributes that consumers consider when buying microflorisculutre souvenirs are the type of plant, color, price, durability, type of souvenir, and uniqueness. Based on the analysis of consumer preferences in buying microfloriculture souvenirs, Aglaonema is a type of plant, red in color, dry type, intended for table decoration. [ABSTRACT FROM AUTHOR] |
