ИМИДЖ НА УНИВЕРСИТЕТА.
| Autor: | Христозова, Галя |
|---|---|
| Zdroj: | Strategies for Policy in Science & Education / Strategii na Obrazovatelnata i Nauchnata Politika; 2024, Vol. 32 Issue 2, p190-202, 13p |
| Abstrakt: | The article explains the concept of “image”. The most important aspects of university image are examined. The structure of the university image is defined and interpreted, including: educational programs, scientific activity, qualifications and international activity, the role and significance of the university rector, etc. The style of the university is also analyzed – logo, motto, visual appearance, etc. [ABSTRACT FROM AUTHOR] |
| Databáze: | Supplemental Index |
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