| Abstrakt: |
The article discusses the challenges faced by North American ski resorts during the 2023-24 ski season, including mild temperatures and limited snowfall during the Christmas holiday period. Some resorts were unable to open or only offered limited terrain. Operators shared strategies to recover from the slow start, such as offering discount promotions and focusing on core operating strategies. The article also explores whether Christmas week is still a good benchmark for business and the importance of attracting beginners to the sport. The text provides contact information for various locations in the Rocky Mountains, Western US, Western Canada, and Eastern Canada. It mentions that there is pent-up demand for services in these areas. It also references a massive storm that hit the Northwest in January, with more storms expected. Overall, the text suggests that conditions are improving in these regions. [Extracted from the article] |
