Autor:	Munson, Randall
Předmět:	MARKET repositioning COMPUTER software BRAND image MARKETING strategy
Zdroj:	iSeries NEWS; Jul2005, Issue 309, p11-13, 3p
Abstrakt:	Expresses views on the plan of IBM to remarket the iSeries software platform. Factors that prompted IBM to move into the nonmarketing position for iSeries; Reason behind the decision of IBM to establish the brand image of iSeries; Efforts of IBM to prove the credibility of its claim.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu