| Abstrakt: |
The article informs that while print and television saturation has long been the way to get the word out about a summer blockbuster, the Warner Bros. Inc. marketing plan for "Batman Begins" began where many of the superhero franchise's hardcore fans live, on the Internet. In March of 2004, Warner Bros., set up a robust Web site to support the picture, then posted a teaser trailer on it over the summer. That generated buzz in the online world of fan sites and blogs which was accentuated when Warner invited some of these site operators to the "Batman Begins" set, then released various art elements from the film to them. |
