| Abstrakt: |
This study aims to test Information Resource Technology on bank customers, either directly or indirectly, on bank customer loyalty. The sample in the research of Bank Mandiri customers was 210, using purposive sampling technique. The analysis method used to test the hypothesis in this study was regression and single test to test the intervening variables. The results showed that Information Resource Technology has a direct effect on customer satisfaction, service quality has a direct effect on bank customer satisfaction, information technology has a direct effect on bank customer loyalty, service quality has a direct effect on bank customer loyalty, customer satisfaction has a direct effect on customer loyalty, the effect of Information resource technology has an indirect effect on Customer Loyalty through Customer Satisfaction, and Service Quality has an indirect effect on Customer Loyalty through the Bank's Customer Satisfaction. The results of further research show that customer satisfaction can mediate the effect of Information Resources Technology. [ABSTRACT FROM AUTHOR] |
