| Autor: |
Jeon, Myunghee M., Robson, Linda, Colina, Fernando, Coleman, Linda J. |
| Předmět: |
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| Zdroj: |
Event Management; 2023, Vol. 27 Issue 3, p389-405, 17p |
| Abstrakt: |
This study investigated the behaviors of attendees of small social life cycle events during the COVID19 pandemic, incorporating the Theory of Planned Behavior (TPB) into the study framework. Adopting individuals' risk perception aspects based on the affect and availability heuristics as antecedents of variables of TPB, this study found that affect and availability heuristics influenced individuals' attitudes and perceived behavioral control when attending small social life cycle events during the pandemic. Findings of the study also revealed that individuals' attitudes, perceived behavioral control, and social norm influenced their behavioral intentions and, in turn, their behaviors. The group comparison analysis found the severity of the pandemic in the regions moderated attendees' behaviors partially. Theoretical and managerial implications were addressed, followed by limitations and future study suggestions. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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