| Autor: |
Whittington, Anja, Armentrout, Jeremy, Raymond, Jay E. |
| Předmět: |
|
| Zdroj: |
Virginia Social Science Journal; Spring2023, Vol. 56, p25-40, 16p |
| Abstrakt: |
The rate of participation in outdoor recreation activities has increased exponentially over the past 15 years, with the economic impact surpassing that of many other industries. This trend is true in Virginia where outdoor recreation participation and tourism has seen significant growth. The purpose of this study was to examine: 1) the rate of participation in specific outdoor activities; 2) spending trends on outdoor gear and equipment; 3) how much customers were willing to spend on gear and equipment; 4) knowledge and willingness to purchase Cottage Company equipment; and 5) sociocultural factors that may or may not have impacted spending. One hundred and seventy-one customers completed a survey at an outdoor retail store, located in a mid-size city in Central Virginia, which included quantitative and qualitative responses. Findings included: 1) the highest participation rate in an outdoor activity was hiking; 2) customers were willing to spend higher amounts on specific equipment; 3) limits occurred on how much one was willing to spend on equipment; 4) most customers had very little knowledge of the Cottage Company industry and were not willing to spend on such products; and 5) no sociocultural factors existed impacting spending. The last finding should be examined cautiously due to the limited diversity of survey respondents. The findings of this study can assist outdoor retail companies in Virginia to understand their customer preferences and financial constraints associated with specific activities. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
|
