Effects of Ideal Body Images--Translatable Across Gender and Culture?

Autor: Xue, Fei, Zhou, Shuhua, Zhou, Peiqin
Předmět:
Zdroj: Conference Papers -- International Communication Association; 2003 Annual Meeting, San Diego, CA, p1-23, 23p, 5 Charts
Abstrakt: Past research has indicated that idealized model images in the media can have negative effects on women¡¯s body esteem and self-esteem. This paper expands this line of research by introducing the theoretical concepts of social comparison, by taking the study into a different culture, rather than in the US culture where body image has special personal and social significance, by focusing also on male¡¯s response to idealized models, and by initiating research on cross-sex comparison. Data suggested Chinese male participants experienced an assimilation effect rather than a contrast effect and that place of origin and the different mentality toward body image also played a role in participants¡¯ perception. Results indicated that the detrimental effects of ideal models in the media might not replicate in other cultures where body image is less important. [ABSTRACT FROM AUTHOR]
Databáze: Supplemental Index