Sexual Socialization Messages on Entertainment Television: Comparing Content Trends 1997-2002.

Autor: Kunkel, Dale, Eyal, Keren, Biely, Erica, Farrer, Kirstie, Fandrich, Rena, Donnerstein, Edward
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Zdroj: Conference Papers -- International Communication Association; 2003 Annual Meeting, San Diego, CA, p1-48, 49p, 14 Charts
Abstrakt: This paper examines the pattern and context of sexual messages on television and the extent to which they include sexual health concerns. The importance of the topic is due to the increase in public health concerns regarding rates of teenage pregnancy and AIDS and STD contraction. It is also based on the recognition that television is an increasingly major source of information for adolescents regarding sex and sexuality topics. Two samples were content analyzed: a) a composite week sample of programs (N = 937) randomly selected between October 2001 and March 2002 from the 10 most frequently viewed television channels, and b) an over-sample (N = 237) of primetime broadcast network programming. Results are compared with studies from the 1997/1998 and 1999/2000 television seasons. Results indicate an increase in the television portrayal of sexual messages, and especially sexual behaviors. Although there is a modest increase in the portrayal of risk and responsibility concerns (e.g., AIDS and STDs), these topics are still given only minimal emphasis on television. [ABSTRACT FROM AUTHOR]
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