| Autor: |
Mercado, Antonieta, Hellweg, Susan, Dozier, David, Hofstetter, C. |
| Předmět: |
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| Zdroj: |
Conference Papers -- International Communication Association; 2003 Annual Meeting, San Diego, CA, p1-38, 38p, 5 Diagrams, 6 Charts |
| Abstrakt: |
The 2000 Presidential election in Mexico, won by opposition candidate Vicente Fox, ended 71 years of rule of the Institutional Revolutionary Party (PRI). Content analysis of television coverage of presidential debates during the Mexican election in 2000 showed that first-level and second-level agenda setting theory explains the role that the media played during that contest. Coverage of the two presidential debates was illustrative of how effective the media were in setting the agenda for discussion on issues and candidate attributes during the campaign. Videotapes of television newscats were content analyzed, as were the television debates themselves. The study replicated findings of prior studies of the agenda-setting function: the media (television news) agenda prior to the debates was highly correlated with the content of the debates themselves. Data from a panel study conducted at the time of the campaign showed a high correspondence between media content and public perceptions of issues and candidate traits. This correspondence was more evident when analyzing candidate image. Overall media coverage was centered on candidate image rather than issues; consequently, the public perceptions of candidates were also centered on image attributes rather than campaign issues. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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