| Autor: |
Manturuk, Kimberly, Perrin, Andrew |
| Předmět: |
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| Zdroj: |
Conference Papers - American Sociological Association; 2003 Annual Meeting, Atlanta, GA, p1-15, 15p, 4 Charts |
| Abstrakt: |
Public political endorsements constitute a unique form of discourse within the public sphere. Compared to other means of exercising influence in politics, candidate endorsements are relatively accessible to average citizens through local media outlets such as newspapers. Individuals use candidate endorsements in an attempt to create and disseminate public reputations for political candidates that will influence others voting behavior. A significant body of research has focused on factors used to influence voting decisions, but little attention has been paid to how those factors vary depending on the election level (national, state, or local) being considered. Following Nina Eliasoph's work on "close to home" political avoidance, we hypothesize that discursive strategies used in public candidate endorsements will differ depending on the "closeness" of the election. This research studied candidate endorsement letters, both published and unpublished, written to a regional newspaper editor over a two-month time period immediately prior to elections. This research design provides unprecedented access to a comprehensive body of candidate endorsements by considering all letters written rather than only letters published by the newspaper editors. Along with the strategies of persuasion employed by the writers, the letters were coded by election level (national, state, or local) to uncover the differences in discursive techniques by election level. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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