Book Review "Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications": Editors: Marianna Sigala, Roya Rahimi and Mike Thelwall ISBN 978-981-13-6338-2, Springer Nature Singapore Pte Ltd.,...

Autor: Hsu, Hsuan
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Zdroj: Information Technology & Tourism; Jun2022, Vol. 24 Issue 2, p343-345, 3p
Abstrakt: In order to acquire knowledge to make strategic decisions and to create innovative solutions, many organizations are still only using traditional methods to collect data from questionnaires or observations. Before proceeding to the next section, Chapter 4 provides a decision framework for assessing big data source suitability that can provide the reader with a direction to choose and assess big data sources and implement big data initiatives. Chapter 11 provides a big data tourism analytical (BDTA) framework that serves as a crucial tool for investigating the big data flows from holistic access points serving as tourism data satellites to the analytical hub on a real-time basis. [Extracted from the article]
Databáze: Supplemental Index