| Abstrakt: |
The chapter offers a look at the growth and success of Nintendo in the toy and game industry under the leadership of Hiroshi Yamauchi, the company president. Yamauchi took stock of his situation and realized Nintendo's two key assets were a good reputation in the entertainment field and a distribution system that placed his cards into stores. By 1977, his researchers had developed an entertainment system that could run tennis games similar to the popular Atari game Pong. In the early 1980s, Nintendo came out with video-game machines the size of a pocket calculator. Nintendo had achieved some success in the U.S. by licensing video arcade games to American companies. Nintendo took the U.S. market by storm, just as it had in Japan. |
