| Abstrakt: |
College athletics and its finances are in flux due to several lucent incidents. Many athletics departments claimed to lose niillions of dollars due to the COVID- 19 panclemic. The NCAA v. Alslon Supreme Court decision will result iii universities and athletics departinents providing their student- athletes with additional education-related benefits. Due to the NCAA's rule change permitting student-athletes to monetize their nanies, images, ancl likenesses, companies will likely divert sponsorship resources froin athletics departments and toward student-athletes directly. [ABSTRACT FROM AUTHOR] |
