| Autor: |
Hirschmeier, Stefan, Beule, Vanessa |
| Předmět: |
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| Zdroj: |
Journal of Radio & Audio Media; Nov2021, Vol. 28 Issue 2, p231-253, 23p |
| Abstrakt: |
Nonlinear radio is sometimes perceived as being less enjoyable than traditional radio as elements like jokes, breaks, moderation, and the value-add of editors and radio hosts are often omitted. We start thinking about the design of nonlinear digital radio services with a focus on the traditional "radio-listening experience" from a consumer value perspective and the transformation of its characteristics to a digital context. We catalog the characteristics that make classic radio worth listening to from the perspective of a younger audience by conducting a qualitative study. Further, we identify implications for digital radio services based on the characteristics we elicited. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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