| Autor: |
Sulaeman, Endang Sutisna, Primaningtyas, Widana, Hastuti, Heni, Putri, Anak Agung Alit Kirti Estuti Narendra, Wijayanti, Reni, Ada, Yeremia Rante, Rahman, Abdul |
| Zdroj: |
International Medical Journal; Aug2021, Vol. 28 Issue 4, p428-431, 4p |
| Abstrakt: |
Objective: The aim was to assess both implementation and impacts of the six steps' CDCynergy Social Marketing (SM) on pregnant women's intention and behavior to join antenatal Voluntary Counseling and Testing (VCT) for HIV/AIDS in Surakarta, Central Java-Indonesia. Design: Six variables of CDCynergy SM Model were used for theoretical explanation. Materials and Methods: Mixed methods combining quantitative and qualitative techniques were used to collect primary and secondary data in Surakarta, from June to August 2020, involving 90 pregnant women, health workers, volunteers and other informants. The quantitative data were collected with questionnaire and qualitative data were taken from document, observa- tion, interviews and discussions with persons serving antenatal VCT. Results: Findings indicated that CDCynergy SM has significant correlation with Antenatal VCT intentions with Odds Ratio = 12.527; 95% CI = 2.575- 60.935; p = 0.002. Less knowledge, stigma and anxiety remain the issues for Antenatal VCT. Working and domestic activities prevent pregnant women joining antenatal VCT. Training and promotion are to support Antenatal VCT behavior changes. Interventions should meet the community needs. Monitoring patients living with HIV/AIDS were established. Consumer-centered CGCynergi Social Marketing model was applied. Conclusion: CDCynergy Social Marketing Model work well to increase antenatal VCT intention and behavior. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
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