| Abstrakt: |
The article presents a content analysis aimed at identifying the rate of occurrence of keywords within the analysed texts. By applying an exploratory, qualitative research approach, the author conducted a comparative analysis of the frequency of certain keywords - "sustainability", "tourism" and "village" -, all related to the wider concept of "rural sustainable marketing", in two countries: Romania and the United Kingdom. The software chosen for the analysis is Tropes, which analyzes and compares the presence, meanings and relationships of the keywords, then makes inferences about the messages within the texts for each country. The analysis focused on news items from two quality online newspapers: Adevarul (Romanian newspaper) and The Guardian (British newspaper). The news items pertain to a period of two weeks: February 18th - March 2nd 2020. By searching for relevant keywords in the two newspapers, the author has identified and exemplified general references (information carriers from actant and acted), reference universes, occurrences. Findings of the article may contribute to the broader task of improving media practices, more specifically a larger coverage of a topic like the development of rural sustainable marketing. [ABSTRACT FROM AUTHOR] |
