Online marketing strategies for community-based tourism in the Andaman cluster of Thailand.
| Autor: | Phengkona, Jutamas |
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| Zdroj: | European Journal of Tourism Research; 2021, Vol. 28, p1-5, 5p |
| Abstrakt: | The article focuses on the online marketing strategies for community-based tourism in the Andaman cluster of Thailand. Topics discussed include Community-based tourism (CBT) is an alternative segment of the tourism industry that contributes to the sustainability of the environment, socio-culture, and economy; and the goal of this study was to implement online marketing strategies for CBT destinations in five provinces along the west coastal lines of the Andaman sea in Thailand. |
| Databáze: | Supplemental Index |
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