How Excess Profits Tax Brought Ads To Black Newspaper in World War II.

Autor: Sentman, Mary Alice, Washburn, Patrick S.
Předmět:
Zdroj: Journalism Quarterly; Winter87, Vol. 64 Issue 4, p769-867, 7p
Abstrakt: Examines how excess profits tax brought advertisements to black newspaper in World War II. Increase in the combined weekly circulation of black newspapers; Concern on the rise in advertising in black newspapers, particularly that for white-owned corporations; Contribution of the excess profits tax and subsequent tax rulings to the increase in national advertising enjoyed by the black press.
Databáze: Supplemental Index