Media Use and Difficulty of Decision In the 1976 Presidential Campaign.

Autor:	Roberts, Churchill L.
Předmět:	PRESS & politics DECISION making JOURNALISM & politics UNITED States presidential elections
Zdroj:	Journalism Quarterly; Winter79, Vol. 56 Issue 4, p794-802, 9p
Abstrakt:	Discusses the employment of mass media in facilitating decision-making in the 1976 presidential elections in the U.S. Relationship between exposure to televised advertisements and awareness of a candidate's position; Factors that influence decision-making and media use; Advantages of media exposure in the early stages of the campaign.
Databáze:	Supplemental Index
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