| Autor: |
Jagiello, Kevin, Mandry, Gordon |
| Předmět: |
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| Zdroj: |
Blackwell Encyclopedic Dictionary of Strategic Management; 2005, p1-270, 264p, 2 Charts |
| Abstrakt: |
Profit performance varies enormously from business to business and within a business over time. In developing strategy, both corporate and business unit management need to be able to realistically appraise the level of performance that should be expected for a given business, and to be clear as to what factors explain variations in performance between businesses, and within a business over time. Important guidelines which help address these questions have been developed from the Profit Impact of Market Strategy (PIMS) program. For a fuller description of the background of the PIMS program, see Schoeffler et al. (1974). [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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