But First, These Messages... The Selling of Broadcast Advertising (Book).

Autor:	Severn, Jessica H.
Předmět:	ADVERTISING NONFICTION
Zdroj:	Journalism Educator; Autumn89, Vol. 44 Issue 3, p60-61, 2p
Abstrakt:	Reviews the book " But First, These Messages... The Selling of Broadcast Advertising," by Barton C. White and N. Doyle Satterthwaite.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu