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Keywords: Brand fandom; Commercialization; Consumer culture; Digital fandom; Fan tourism; Media fandom; Music; New media; Sports EN Brand fandom Commercialization Consumer culture Digital fandom Fan tourism Media fandom Music New media Sports Willard, Lesley. Linden and Linden argue that while the discursive dichotomy persists in industry doctrine -- with fan cultures assessed based on perceived threat to intellectual properties and public relations -- fan representations are more positive than in previous eras. Linden and Linden adopt a universal approach to digital fandoms, using consumer culture as a lens to unify disparate industries and ground fan studies in the realities of the market. Brand fandom, Commercialization, Consumer culture, Digital fandom, Fan tourism, Media fandom, Music, New media, Sports. [Extracted from the article] |
