| Autor: |
Somerville, Emma |
| Předmět: |
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| Zdroj: |
Television; Sep2004, Vol. 41 Issue 8, pFTV 4-FTV 4, 1/2p, 1 Color Photograph |
| Abstrakt: |
This article discusses interactive television (TV) programming in Great Britain. Since television viewing is uncomplicated, viewers expect interactive TV to be simple. However, for a technology still finding its creative and operational feet it is often a lot to ask for simplicity. The author believes that the entire point of an interactive service has to be captured in one or two words that will fit alongside the red-button graphic at the top of the screen. The core concept of a successful service is generally one single thing that meets a viewer's needs at that point in time. It is a must-see, must-do content as self-evident as voting in "Big Brother". Quality is key. All research shows that one bad experience of viewers in interactive TV will spoil it for everyone in the industry. Hype has done nothing for the good of the interactive TV sector. The author suggest that television broadcasting companies make sure that the service does exactly what it says: nothing more, nothing less. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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