Market Study: Lessons learned when considering college towns.
| Autor: | Carlino, Nicole |
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| Zdroj: | Hotel Business; 3/7/2020, Vol. 29 Issue 3, p30-59, 7p |
| Abstrakt: | The article offers information on the hotel companies are turning to collegiate markets whether through partnerships with universities, brands designed to appeal to this market segment, or traditional hotel brands. Topics include Tim Ryan, chief investment officer, Graduate Hotels, which has more than 20 college-oriented properties in university markets; and Michael Cady, VP of marketing for Charlestowne Hotels, which manages hotel properties in collegiate markets. |
| Databáze: | Supplemental Index |
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