| Autor: |
SANTRA, I. Ketut, WIDIANTARA, I. Made, PRAYUSTIKA, Putu Adriani |
| Předmět: |
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| Zdroj: |
Quality - Access to Success; Dec2019, Vol. 20 Issue 173, p68-71, 4p |
| Abstrakt: |
This study attempts to examine the effect of entrepreneurial orientation variables, organizational learning and marketing resource flexibility on company performance in the small-scale hospitality industry in Bali, Indonesia. By using a sample of 121 respondents who acted as owners and managers of the SMEs hotel, the data was processed with multiple linear regression models which was then analyzed by the SPSS program. Statistical test results show that the variable flexibility of resources plays an important role and contributes positively and significantly to company performance. Similarly, the variable of organizational learning was empirically proven to have a positive and significant influence on company performance. However, the entrepreneurial orientation variable does not have a significant effect on company performance. The implication of this finding is the need for hospitality organizations to emphasize the flexibility of resources as an organizational advantage in creating opportunities, as well as sustainable efforts in competition in hospitality industries. The originality of this research lies in empirical efforts in testing the flexibility of marketing resources in small and medium scale hotels. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
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