| Autor: |
Junior, Alcinei Cautela, de Godoy Moreira, Aline, de Souza, Claudio Gonsalves, de Oliveira, Paulo Sergio Gonçalves, de Oliveira, Sérgio Luis Ignácio |
| Zdroj: |
E-review of Tourism Research; 2019, Vol. 16 Issue 5, p457-488, 32p |
| Abstrakt: |
The aim of this paper is to investigate consumers buying process and selection of a restaurant for dining. The study employs a questionnaire, and the number of respondents was 383 people. The Engel-Blackwell-Miniard (2005) model was used to create a conceptual research framework to guide the analysis of consumers' behavior when choosing restaurants to have dinner, and how consumers identify a need, search for information, analyze these decisions, buy and behave after the purchase process. The results suggest that consumers' choices follow a linear method when they decide about a restaurant which they will have dinner, which confirms the Engel-Blackwell-Miniard (2005) models. Based on the findings, practical implications are proposed. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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