| Autor: |
Semmler, Shane M., Loof, Travis |
| Předmět: |
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| Zdroj: |
Communication Research Reports; 2019, Vol. 36 Issue 3, p191-200, 10p, 1 Diagram, 1 Chart |
| Abstrakt: |
Using an entertainment overcoming resistance framework, a posttest-only randomized experimental design demonstrated that, compared to no audio-only character narration (n = 57), audio-only character narration (n = 71) elicited more identification with the narrating character, and identification initiated a process of overcoming counterarguing against a subjectively perceived narrative lesson embedded in an episode of The Wonder Years (1998–1993). Although reduced counterarguing did not significantly influence favorable evaluations of the narrative lesson, it significantly increased the importance of those evaluations. Results are discussed in terms of the influence of audio-only character narration on identification, self-reports of a narrative lesson, and the relative influence of entertainment on attitude favorability versus attitude importance. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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