| Abstrakt: |
Journalists have been among the most active of Twitter's users since the launch of the platform, making use of Twitter for professional tasks such as research, networking, content distribution, and branding. Research on journalists' self-branding on Twitter has found that most journalists have adopted the style of mixing professional and personal (and sometimes even private) content in their profiles and updates, despite that this accommodation of social media logic can be seen as contradicting professional norms and ideals. Based on a quantitative content analysis of a sample of Swedish journalists' Twitter profiles in 2014 and 2017 (N=2,543 and 2,161), this study shows that over time, Swedish journalists are removing private attributes from their Twitter presentation, and that only a minority chose to include private attributes. In their self-branding on Twitter, Swedish journalists are professional and personal but not very private. [ABSTRACT FROM AUTHOR] |
