| Autor: |
Nagpal, Pankaj, Lee, C. Christopher, Lyytinen, Kalle |
| Předmět: |
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| Zdroj: |
Issues in Information Systems; 2018, Vol. 19 Issue 3, p212-219, 8p |
| Abstrakt: |
In recent years, mobile advertising has shown strong growth. Apple, Facebook, and Google are key actors in this market. Mobile payment is a nascent field on the cusp of growth. Tech companies such as Apple, Google, and Samsung have announced their payment products. Along with smaller players, these interrelated markets comprise key networks that will affect the evolution of mobile space as an advertising and payment medium. We use Actor Network Theory (ANT) as a lens to study the coming 'wars' among versatile multi-technology companies such as Apple and Google and specialists such as Facebook and Samsung. While this well-reported categorization suggests vastly different strengths and disparate strategies, additional analyses suggest that there are some similarities among these four key players. Mobility-related networks have additional implications for so-called emerging markets where mobile phones have leapfrogged desktops as a device of choice. This paper also discusses theoretical implications, limitations, and conclusions. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
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