| Autor: |
Briody, Blaire, Farrow, Boyd, Feifer, Jason, Keohane, Joe, Rhodes, Margaret, Rockwood, Kate, Schomer, Stephanie, Zulkey, Claire |
| Zdroj: |
Entrepreneur; Jun2018, Vol. 46 Issue 5, p34-61, 19p, 23 Color Photographs, 1 Black and White Photograph |
| Abstrakt: |
The article presents the 100 Brilliant Companies list of "Entrepreneur" magazine along with information on the companies' marketing strategy, growth, and product innovation. The "Black is Beautiful" campaign of consumer goods giant Procter & Gamble Co. (P&G) designed to celebrate cultural identity is tackled. The partnership of multinational group IKEA with an agency to redefine the idea of user engagement and the move of coffee company Starbucks Corp. to test digital menu boards are explored. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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