Beyond Brand Personality: Building Consumer–Brand Emotional Relationship.
| Autor: | Becheur, Imene, Bayarassou, Oula, Ghrib, Hela |
|---|---|
| Zdroj: | Global Business Review; 2017 Supplement, Vol. 18, pS128-S144, 17p |
| Databáze: | Supplemental Index |
| Externí odkaz: |
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| Autor: | Becheur, Imene, Bayarassou, Oula, Ghrib, Hela |
|---|---|
| Zdroj: | Global Business Review; 2017 Supplement, Vol. 18, pS128-S144, 17p |
| Databáze: | Supplemental Index |
| Externí odkaz: |
|