| Autor: |
Hamula, Scott R., Williams Jr., Wenmouth |
| Předmět: |
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| Zdroj: |
Journal of Radio Studies; Dec2003, Vol. 10 Issue 2, p262-269, 8p |
| Abstrakt: |
The combination of radio and the Internet has been solidly documented as a cross-media success for many advertisers. However, to what extent does the medium itself share in this success as it utilizes the Internet as a promotional tool? Even less is known about radio and the Internet in small markets. Based on a survey of industry experts located at radio stations in markets ranked 100+, this paper examines current promotional executions as well as explores possible future opportunities that small-market radio stations are considering as the Internet continues to grow and change. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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