| Autor: |
Lachlan, Kenneth A., Levy, David R. |
| Předmět: |
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| Zdroj: |
Communication Research Reports; Jul-Sep2016, Vol. 33 Issue 3, p217-222, 6p, 2 Graphs |
| Abstrakt: |
A sizable body of research has examined BIRG, or Basking in Reflected Glory, as the psychological process of associating with the successes of others. A sample of 253,188 tweets related to the 2014 Scottish Independence Referendum were collected leading up to and following the vote. Results support BIRG processes on the part of anti-independence tweeters, and Cutting Off Reflected Failure (CORF) responses by those favoring independence. Evidence does not support the notion that CORF was attenuated by high involvement. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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