Diageo N.A. puts advertising buy under purchasing lens.
| Autor: | Porter, Anne Millen |
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| Zdroj: | Purchasing; 11/6/2003 Chemicals Edition, Vol. 132 Issue 17, p18-22, 3p, 1 Color Photograph |
| Abstrakt: | Describes the strategy of Helen Clarke, senior vice president of Demand Procurement of Diageo North America, in choosing and dealing with advertising agencies for the company. Products supplied by Diageo; Job of Clarke; Strategy in winning supplier's confidence and compliance; Working experience of Clarke. |
| Databáze: | Supplemental Index |
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