| Autor: |
Ahrens, Ralf, Böick, Marcus, Lehn, Marcel vom |
| Zdroj: |
Zeithistorische Forschungen; 2015, Vol. 12 Issue 3, p393-402, 10p |
| Abstrakt: |
The article focuses on the history of marketing, and the impact of economic conditions on marketing in Europe during the 20th century. Topics discussed include the adverse impact of the international financial crisis and global capitalism on the market reputation; marketization in Germany and its relation with privatization and deregulation; and the impact of a strong monetary policy and privatization on the German market economy. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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