| Autor: |
Pauley, Sue Carroll, Randall, Nancy Horak |
| Zdroj: |
Conference Papers - American Sociological Association; 2013, p1-15, 15p |
| Abstrakt: |
Baby boomers are now the fasting growing group of adopters of social media. This research uses qualitative research methodologies to understand the factors influencing adoption and use of social media and other emergent technologies by baby boomer and silent generation women. Using a convenience sample of 42 women born before 1963, we examine the characteristics of women who use computers, and more specifically that use social networking sites and other forms of emergent technology such as Skype. We also investigate the familial and social factors that women report as contributing to their adoption of social media. Women report that children, specifically daughters, strongly influence their decision to use social media such as Facebook. Women who do not use computer technology are found to either report lack of interest or perceived lack of ability to negotiate new technology, or to indicate that use of social media is unnecessary to them due to the spatial proximity of their family. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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