SOURCE FACTORS IN PERSUASIVE COMMUNICATION.

Autor:	Scheidel, Thomas M.
Předmět:	COMMUNICATION PERSUASION (Rhetoric) PUBLIC speaking
Zdroj:	Communication; Jan73 Special Edition, p27-32, 6p
Abstrakt:	Focuses on source factors in persuasive communication. Dimensions of effectiveness within communicative sources; Distinction between the credibility that a speaker possesses prior to making the speech and the credibility the speaker develops during the speech.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu