| Autor: |
PAVEL, Camelia, BĂLTĂREŢU, Andreea-Mihaela |
| Předmět: |
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| Zdroj: |
Quality - Access to Success; 2015 Supplement 3, Vol. 16, p116-123, 8p |
| Abstrakt: |
The way in which a nation is perceived, from the quality of its goods or services, to the attractiveness of its culture and tourism, from investment opportunities to easiness to start-up a business can be shaped under a country brand. In order to obtain a competitive advantage over his rivals in such areas as foreign direct investment and tourism, the Romanian government launched a series of promotional campaigns. The emphasis was placed on tourism because often is the most visibly promoted and loudest aspect of a country brand and because for a long term the capitalization of our tourism destinations' potential can be an essential component of sustainable touristic development in Romania. The article provides conceptual delimitations about country branding. Also, the paper intends to approach in an exploratory manner how Romania has been presented in the communication campaigns over the years and what efforts has been made by authorities to promote the country as a tourist destination. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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