Capturing the Brand Essence and Communication Commonalties of a Western Brand in an Eastern Country.
| Autor: | Kapil, Kanwal, Kapoor, Avinash |
|---|---|
| Zdroj: | Managing in Recovering Markets; 2015, p183-192, 10p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Kapil, Kanwal, Kapoor, Avinash |
|---|---|
| Zdroj: | Managing in Recovering Markets; 2015, p183-192, 10p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|