Tie-In Promotions in the Motion Picture Industry: An Empirical Study.
| Autor: | Karray, Salma, Smimou, Kamal, Sud, Bharat L. |
|---|---|
| Zdroj: | Ideas in Marketing: Finding the New & Polishing the Old; 2015, p705-708, 4p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Karray, Salma, Smimou, Kamal, Sud, Bharat L. |
|---|---|
| Zdroj: | Ideas in Marketing: Finding the New & Polishing the Old; 2015, p705-708, 4p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|