How About Financially Healthy? the Role of Fit Between Self-Regulatory Focus and Message Framing in the Effectiveness of Financial Service Advertisement.
| Autor: | Suryandari, Retno Tanding |
|---|---|
| Zdroj: | Ideas in Marketing: Finding the New & Polishing the Old; 2015, p354-357, 4p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|