The Cigarette War.

Autor: Marshall, Eliot
Předmět:
Zdroj: New Republic; 5/8/76, Vol. 174 Issue 19, p10-11, 2p
Abstrakt: Focuses on strategies used by cigarette companies to boost their sales in the U.S. Reference to the survey conducted by the Federal Trade Commission, on cigarette consumption and toxicity; Details of the advertising strategy used by American Tobacco; Battle among cigarette companies over low-tar cigarettes; Information on medical research done in Great Britain suggesting that smokers tend to give themselves the same dose of nicotine regardless of whether they smoke a weak or strong brand of cigarette.
Databáze: Complementary Index