COMMUNICATION STRATEGIES AFFECTED BY AUDIENCE OPPOSITION, FEEDBACK AND PERSUASIBILITY.

Autor:	Hazen, Michael D., Kiesler, Sara B.
Předmět:	COMMUNICATIONS research AUDIENCES PERSUASION (Psychology) ORAL communication
Zdroj:	Speech Monographs; Mar75, Vol. 42 Issue 1, p56, 13p
Abstrakt:	Focuses on an experiment conducted to study the effect of audience characteristics on communication strategies. influence of audience's opposition on the communicator's strategy; Evaluation of possible causes of differences in strategy; Impact of feedback on persuasive strategy.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu