Towards an understanding of Apple's success — Conceptualising product-service-business bundles.

Autor:	Riedel, Johann C. K. H.
Zdroj:	2014 International Conference on Engineering, Technology & Innovation (ICE); 2014, p1-6, 6p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu